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Tamil classical literature suffers the same problem as any freely available quality resource in the age of croony capitalism and free market. Take for example mosquito repellent. You will get 100s of advts to let you know allouts, baygons, tortoise can chase the mosquitos away. No one will talk to you about lavender, tulsi plants which can be grown indoor or Nochi leaves which are natural mosquito replants. You wont know about it because no have advertised or marketed about it. Why no one markets it?
Marketing cost money and to recover money spent on marketing there should be return of investment. Who would invest on marketing for a product which is freely available?
Hence we spend money buying tooth brush and tooth paste instead of chewing neem sticks, spending money on acidity tablets without consuming garlic consistently. If you still see advt for Neem it means that who ever is advertising has a product which is proprietary to them based out of Neem, which eventually will give them return on investment.
Tamil classical literature faces the same fate. Classical Literature of Tamil is mostly devoid of religious nature and focuses on love and human emotion. Tamil classical literature has been raved about in few circles but never made it big out of scholarly circle like Thirukkural did.
My effort here is to market the literature, connect with new readers, bring net new additions to people who can appreciate Tamil classical literature.
Post here are to an extent expected to capture your attention either through beauty of the verse or due to provocative nature of the information. Karka Nirka would act as sampler for Tamil classical literature and would prepare readers for serious Tamil classical literature bloggers.
In a way this is my marketing experimentation, where I dont market in Tamil but I market Tamil.
– Palaniappan Vairam Sarathy